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Who we are.
Everything we’ve built and achieved, we owe first to God and then to my father-in-law, who is the true architect of our story. This journey, which began in Venezuela, continues today, and I’m honored to share it with you. My father-in-law, whom I love as my own father, often recounts how, from a young age, he was irresistibly drawn to chemistry. Even as a child, he was conducting experiments—though some early attempts were more mischievous than successful, like the time he accidentally burned more than three mattresses and nearly set the house on fire! But this passion drove him to study chemistry and become an engineer.
The origin of his famous gold salts and solutions is a tale of determination and trust. It started when a friend, already deep in the electroplating business, approached him with a challenge: “Alfredo, no one in Venezuela has been able to create gold salts; we have to import them from Germany, and they’re expensive. If you can develop these, you’ll do very well. You’re a chemist, aren’t you?” Without hesitation, the friend handed over 30 grams of gold for Alfredo to experiment with, not knowing if he would succeed. Undeterred, Alfredo went to work, studying and crafting his own formula. A week later, he returned with a sample.
When his friend tested it, he remarked, “Alfredo, this didn’t yield much.” Rather than losing faith, his friend pulled out another 30 grams of gold and trusted Alfredo again. Alfredo made adjustments, carefully considering every detail, and finally perfected the formula. When tested again, the response was different: “Now this is perfect—the best I’ve ever seen.” And so, the famous gold salts were born, thanks to a leap of faith and Alfredo’s relentless drive.
Alfredo didn’t stop there. He developed an acidic solution for gold baths, offering significant advantages over the cyanide-based solutions widely used today. He then founded one of his most successful ventures, ChemistGold, in 1984, the first company in Venezuela to produce gold plating solutions, supplying 100% of the nation’s manufacturing needs. At ChemistGold, they manufactured not only gold salts and solutions but also rectifiers, filter pumps, scrubbers, and wastewater treatment systems for the electroplating industry.
ChemistGold successfully installed 17 electroplating facilities with bath sizes from 100 to 1,500 liters, handling everything from electrolytic degreasers to gold, silver, copper, nickel, and cadmium baths. One of the most renowned cosmetic brands in the U.S. tested Alfredo’s products rigorously and, impressed by their durability and quality, decided to use ChemistGold’s products exclusively in Venezuela.
Sadly, Chávez’s regime expropriated Alfredo’s business, forcing him to emigrate to the U.S., where he is now a proud American citizen living happily with his family. Despite starting from scratch, Alfredo’s spirit remains unshaken. His passion for chemistry still burns bright, and his positive attitude inspires us all.
Today, with the support of our family, Alfredo has founded Golden Chemicals USA, continuing his legacy by offering custom gold plating solutions and tailored gold refining systems. We don’t just sell products; we create systems that are built around each client’s needs. Our top customers are jewelers and pawn shops looking to take control of their refining processes, save costs, and recover valuable metals that are often lost using traditional refineries.
With over 40 years of expertise, Alfredo’s experience and patience have made Golden Chemicals USA a standout provider, and we are determined to replicate the success seen in markets like Italy and Germany here in the U.S. We combine innovation, transparency, and sustainability to deliver products that not only empower our clients but also honor the journey that began decades ago.
Thank you for taking the time to read our story and learn about our mission.
​​Our Mission
Our mission is to provide our clients with the highest quality electroplating solutions that maximize their profits and enhance the durability and aesthetic appeal of their products. We are dedicated to maintaining exceptional customer service and technical support, ensuring that our clients are fully satisfied and well-assisted in all technical matters.
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Why Choose Us
- **Unmatched Quality**: Our products are crafted with precision and care, ensuring the highest quality standards.
- **Competitive Pricing**: We offer competitive prices without compromising on quality.
- **Expertise and Experience**: With over 40 years of experience, our team possesses extensive knowledge and expertise in the electroplating industry.
- **Customer Satisfaction**: Our commitment to customer satisfaction is unwavering, with all our current customers expressing high levels of satisfaction with our products and services.
- **Innovative Solutions**: We continuously strive to innovate and improve our products, ensuring that our clients receive the best possible solutions.
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